How to Create an Employee Culture That Fosters Innovation

Updated: Oct 1, 2021

Soft ideas have become necessities for companies determined to jump ahead



In 2015 Google released the results of a 2-year internal study on the qualities of its most effective teams out of a sample of 180 active teams. They ultimately found five key dynamics that set successful teams apart from other teams at Google:


Inherent in these qualities of team effectiveness we find human values such as:

1. Psychological safety: Caring, authenticity, harmonizing diverse interests

2. Dependability: Keeping promises, being trustworthy

3. Structure & clarity: Seeing the whole, having disciplined thought

4. Meaning of work: Having noble intentions, doing no harm

5. Impact of work: Committing to higher goals, serving others


As companies empower more and more people to be innovative in their work, the active presence of human values helps ensure that the power of innovation is directed in positive, healthy ways… for employees as well as customers and other stakeholders.


The times they are a-changin. From all this we can see that values, especially human values, are no longer the soft stuff of leadership, innovation, and success. They provide the hard stuff needed to formulate the most transformative answers to “What should we innovate?” “How should we innovate?” and “Why are we innovating in the first place?”



Learn about the values that employees emphasize today. Utilize 20 years of research to redesign your mission and culture. Contact Lynn Hinderaker to connect with the future.

402-208-5519 / lynn@lynnhinderaker.com






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