Bonfire Manifesto: Journalism Is Missing the Boat

Updated: Mar 9, 2020

Repurpose Journalism to Grow Relevance, Relationships and Revenue


“The one thing most likely to make the public value newspapers is newspapers valuing the public.”



Start a community dialogue in your neck of the woods.


Help readers have courageous conversations about articles featured in the paper.


Help people meet in real life in group events sponsored by the local newspaper and its advertisers.


Use news to become the doorway to a collective experience that becomes an inner experience.


Join the renaissance in human connection. It's important now because loneliness is at an all time high. Social media is preventing us from actually discussing important topics.


Trick the algorithm and facilitate “diversified experiences.”


It is going to happen with or without the news and reporting industry.


“News organizations should stop thinking of themselves as just a news publisher. News sites have to deliver a community town center.”


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